Why Plain Language Matters in Utility Customer Communication * Partially inspired by my session at the 2026 United Systems User Conference Your customers are likely busy, distracted, and overloaded with information. If your message sounds overly corporate or...
4 Tips to Level Up Your Utility’s Online Communications Let’s be honest: your customers are online, and they expect you to be, too. Okay, maybe not all of them… just 99% of those ages 18-49, 98% of those 50-64, and 90% of seniors 65+.* So, yeah, basically all of...
